In the small Dutch Community of Pella, Iowa in 1925, Pete and Lucille Kuyper invested in a newfangled invention – a window screen that rolled up and down like a shade. The couple went on to found a company based on the principles of traditional American values, integrity and the desire to enrich the homes and lives of others.
Today, Pella Corporation is still owned by the Kuyper family, and continues to be a leader in technology and product innovation. In fact, we’ve been awarded more than 150 product and design patents. And the team at Pella is as committed as ever to continuing the company’s proud heritage of building innovative windows and doors.
Pella wanted to have its own platform to tackle the Montreal market and, more specifically, the Westmount and Outremont neighborhoods.
The TactikMedia team quickly created this platform, which involved a website redesign and the addition of an online storefront. We then launched an AdWords campaign with unique landing pages and followed up with Google Analytics.
Thanks to these changes, Pella now has a contemporary look that suits its customers and we’ve seen an increase in the number of visitors to their website.