Moodwall belongs to the Rampart brand that was founded in 1973 by Karel C. Elhen, former Vice-President of Manufacturing and Engineering at Modernfold Canada. When Modernfold decided to move its production to the U.S. Karel C. Elhen saw an opportunity in the market and thus began Rampart Partitions Inc. Karel brought with him an experienced team and began manufacturing custom folding doors. Karelʼs son and current president, Robert Elhen, joined the company in 1978.
With the success and growth of the company, Rampart soon began to add to its product line. Acoustic wall panels were added 1981 and, in 1983, Rampart entered the office and contract furniture market with the launch of the RS1000 Office System. The partitions system have been in constant evolution ever since to meet the needs and set the trends of the marketplace. In 2003, Rampart recognized another trend in the market and entered the demountable partitions industry. Since that time, Rampart has been at the forefront of the demountable wall industry, constantly innovating its offerings. In 2011, Rampart took hold of a trend in the marketplace and the demand for glass walls and launched the moodwall P2 demountable glass wall system. In 2013, the moodwall P4 system was unveiled and in 2014, the moodwall P5 system was introduced. The three moodwall systems provide a complete offering of demountable walls and represent the decades of experience accumulated within the industry and an important dedication to the future the working environment.
Rampart wanted to tackle the American market with its “moodwall” products. We started by creating a new website, dedicated to moodwall systems, with an innovative and modern look that would suit the company’s brand. It includes a stunning portfolio that highlights the visual impact of moodwall projects.
From this platform, we then launched an AdWords campaign, with unique landing pages, and developed SEO strategies to improve the company’s Google ranking.