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How Your Small Company Can Compete Against Big Brands in PPC

In PPC by Vincent LambertLeave a Comment

It is certainly not easy to compete against big brand advertisers in PPC. They have got large in-house marketing teams as well as contracts with highly priced ad agencies. Being the smaller competitor, you may conclude that advertising filed is really not too simple for you to compete with. So do you manage or own a small business? If yes, …

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Why is the Web essential for manufacturing and industrial companies?

In PPC, Web marketing by MaryEve RacineLeave a Comment

Manufacturing and industrial companies, which are B2B businesses, often think that the internet is only for B2C companies that sell online. As a result, few of them see any significant opportunity to include Web strategies in their marketing planning. But the truth is that these beliefs are false, because 90% of B2B customers use the internet to find a potential …