Artificial Intelligence – Scaling your B2B Marketing and Sales Technological developments have always assisted businesses while creating new opportunities for getting to the potential customers. With this, one of the biggest advancements in technology is Artificial Intelligence (AI) which is creating a big buzz in the digital arena. AI in B2B marketing and sales has transformed the way people provide …
Conversational Marketing helping you Grow your IT Business
Could your marketing and sales team be going forward to fetch better B2B prospects for your business to work with? There are chances, they could. For many senior managers and CEOs seeking to grow their work and growth with new commercial partners, how they recognize and approach the prospects is a way to reach the next level. According to statistics, …
How is AI taking B2B marketing to Heights
The Artificial Intelligence (AI) industry is growing at a very quick pace, with an expected value reaching $ 60 billion by 2025. In fact, predictions say that AI will be in every software product by 2020 only. Today’s general crowd is almost familiar with AI in the guise of personal assistants like Alexa and Siri. When you are reading this …
Account-Based Marketing In 5 Efficient Steps
Have you been hearing about Account-Based Marketing? Want to integrate it into your marketing strategy? Not sure where to start? Then you’re in the right place! The benefits of this approach are significant, which appeals to B2B companies. Here are the 5 main steps of account-based marketing , which you need to achieve in order to build a respectable strategy! …
Advantages of account-based marketing for B2B strategies
Account-based marketing has existed in B2B business strategies for many years and is quickly becoming more popular. This tactic makes it possible to reach important strategic accounts that were identified beforehand. We have already discussed the definition of this type of marketing. Now let’s take a look at the benefits of account-based marketing. Strategic Account Marketing is about as customized …
