The Artificial Intelligence (AI) industry is growing at a very quick pace, with an expected value reaching $ 60 billion by 2025. In fact, predictions say that AI will be in every software product by 2020 only. Today’s general crowd is almost familiar with AI in the guise of personal assistants like Alexa and Siri. When you are reading this …
Account-Based Marketing In 5 Efficient Steps
Have you been hearing about Account-Based Marketing? Want to integrate it into your marketing strategy? Not sure where to start? Then you’re in the right place! The benefits of this approach are significant, which appeals to B2B companies. Here are the 5 main steps of account-based marketing , which you need to achieve in order to build a respectable strategy! …
Advantages of account-based marketing for B2B strategies
Account-based marketing has existed in B2B business strategies for many years and is quickly becoming more popular. This tactic makes it possible to reach important strategic accounts that were identified beforehand. We have already discussed ##the definition of this type of marketing. Now let’s take a look at the benefits of account-based marketing. Strategic Account Marketing is about as …